Media kitReach developers & creators where they work
One native ad on hand-picked developer and design sites: the documentation, tools and blogs builders keep open while they work.
Curated sites
Monthly impressions
Acceptable Ads, network-wide
Running since, operated by BuySellAds
Audience
Mostly developers, mostly at small teams
Share of audience, by role
People name more than one role, so the shares add up to more than 100%.
Developer team size
Readers come to learn, compare tools and get unblocked during working hours, which is when they decide what to try next.
The network
Hand-picked sites, grouped by what readers do there
Frontend & Frameworks
Framework docs, component libraries, CSS references.
Developer Tools & Infra
Online tools, DevOps and backend references, language docs.
Design & Creative
Icons, color, photography and design resources.
AI & Emerging
AI tools and the communities building with them.
Every site is reviewed before it joins, and runs only Carbon. Your ad appears beside the page the reader came for, with no reader profiles.
A site can belong to more than one group.
Carbon Classic
An image and a line of copy, native to the page
The same unit in each site’s own style, captured live on 2 November 2026.
- An image and a description of up to 100 characters.
- Runs across the network, in the spot each publisher sets aside for it.
- Styled by the site, so it reads as part of the page, labelled “ads via Carbon”.
- Only our ads on the site. No other ad network competes with it.
Carbon Cover
A larger unit that gives your brand more room
Captured live on 2 November 2026.
- Logo, image, tagline, description and call to action, on your brand color.
- Adapts to the space: horizontal in wide columns, vertical in sidebars.
- Runs on select sites, including every site that joins the network.
- Send both formats and the campaign runs wherever either fits.
Performance
What the ad unit delivers, measured
Click-through
The typical range across Carbon campaigns, for Classic and Cover alike.
Viewability
Placed where readers look, beside the content they came for.
Brand lift
Avg. increase in aided awareness.
Developers often see an ad, look you up later and sign up weeks after. Judge a campaign on sign-ups, branded search and “where did you hear about us?”, not on clicks alone.
Pricing
Pricing, planned with you
Pay per thousand ad views (CPM). We quote each campaign based on timing, targeting and volume. A native pay-per-click option is also available.
How a campaign runs
Live in two to three days, tuned for months
Month 1 + 2
01Test the message
- A/B test creative
- Goal: ID strongest messaging and creatives
Month 3 + 4
02Optimize
- Create dedicated landing pages per audience for messaging and the correct offer
- Install attribution tracking
- Goal: optimize based on shared performance data
Month 5+
03Scale
- Scale campaign
- Ongoing performance optimization
- Daily performance data: impressions, clicks, CTR by creative
- Creative-level reporting for optimization insights
- Mid-campaign optimization meetings with our client services team, available on some campaigns
- Click and View-through tags can be utilized across Carbon
Results
What advertisers got back, in their numbers
Lower cost per registration
As a long-time buyer, MongoDB recently started running on the Carbon ad network. After 1 month of testing, BSA optimized performance and decreased cost per registration by 90% over a 3-month campaign.
Lower cost per acquisition
A leading identity management solution.
Referring domains
Andela observed the first increase in organic traffic since August 2024, directly correlated with the duration of their BSA campaign. Carbon placements have been their top referring domains.
“Reaching developers as a marketer can be hard. I come back to Carbon Ads because I know I’ll reach developers in their native digital communities, and that reach will help create more authentic connections to our target audience.”
Next step
Plan a campaign with our team
Tell us your budget and goals. We’ll say what it can show and when it can go live.