Frequently Asked Questions

Can I display your ads on my site?

Our network operates on an exclusive invitation-only basis. We carefully select both publishers and advertisers. If you are interested in having your site reviewed for consideration, continue reading for more information.

What do you look for in an applicant?

Several factors are reviewed when considering requests to join the network.

1. We look at how relevant our ads will be to your audience.
2. We look at your average number of monthly page views
3. We look at whether your site is actively maintained.
4. We look at whether there is a vacancy in the network.
5. We look at your ability to comply with our terms of service.

Am I allowed to display other ads on my site?

We pride ourselves on being an exclusive ad network. When you accept our invitation, you are entering into a partnership where only ads from Carbon can be displayed on your site. Please refrain from using Carbon as backfill for any other ad networks.

What is the acceptable ad placement and behavior?

You can learn more about the placement requirements on the placement policy page.

How much will I make?

We pay by the number of ad impressions served, but take your audience engagement rate (CTR) into consideration as we strive to maintain a high level of performance across the network. The site demographic and the ad network demand will also determine the CPM you receive. The realistic CPM will be around $0.70–$1.30.

What is your primary target audience and demographic?

We serve paid ads to regions where English is the most used language. Therefore, you can expect a near 100% fill rate from areas in United States, Canada, and some European countries.

In some cases, we will also serve paid ads to other regions according to the networks demand.

How does the payout work?

By the 15th of each month, you will receive payment for ad impressions served the previous month. The earnings will be sent to your BuySellAds account where you can accumulate the earnings for withdrawal.

What is the minimum payout requirement?

The minimum payout requirement is $1.

What earnings withdrawal method do you support?

We support the following withdrawal methods:

• PayPal with the minimum balance for withdrawal is $20.
• Check with the minimum balance for withdrawal is $50.
• Wire Transfer with the minimum balance for withdrawal is $500, and there is a $35 fee. We use Bill.com for wire transfers. Note that you are not required to open an account with Bill.com to receive funds from BuySellAds.

Why don’t my page views and ad impressions match?

The ad tag is JavaScript. The script must fully execute, retrieving an ad from our server to increment the number of impressions served by your site.

To understand a discrepancy between page views and ad impressions, there are several factors to take into consideration, including the following:

• Is the ad tag installed on every page of your site?
• Website analytics reporting is not 100% accurate.
• Bots account for as much as 80% of website traffic.
• Ad blockers.
• JavaScript is disabled.
• Settings that interfere with the loading of our ads.
• Other utilities that prevent our script from executing.
• JavaScript errors on the page.
• Leaving a page before the ad loads.

For these reasons, page views and ad impressions are unlikely to exactly match.