Carbon Cover is a high-impact ad unit that engages viewers with an interactive experience on hover. Capture your target audience with compelling creatives and invite them to delve deeper when interested.
Default State
Hover State
Engage and captivate your audience with Carbon Cover. Leveraging a unique suite of assets, we craft interactive experiences that elevate your content. Review our tips to optimize your campaigns for maximum impact.
We recommend lifestyle images or illustrations that coordinate well with your messaging and chosen background color. Logos, overlaid CTAs, and text-heavy banners will not be accepted as these elements are already incorporated into the ad unit.
Your company name will be included when users share the ad via the share button in the bottom left-hand corner.
The ad title is always visible. Users who do not interact with your ad will only see the ad title so please ensure it makes sense on its own.
The ad description will be revealed when your target audience shows interest and decides to hover on the ad unit. Come up with a more engaging message to maximize the creative impact.
Provide a clear CTA that aligns with your primary onsite action.
The background color must have enough contrast to ensure the default text color (white) is legible. We recommend choosing a background color from the darkest shades of your cover image. Choosing a brand color also works well most of the time.
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Logos must have a transparent background. Choose the right version of your logo to complement the unit’s background color.