Carbon Creative Brief
The Carbon creative is made up of two parts: a banner image and an ad description.
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Required Creatives
- Banner Image
-
The image size is 260 × 200 (pixels) in JPG or PNG. We will scale it down to 130 × 100 (pixels) on a hi-res display.
- Ad Description
-
The description supports up to 100 characters.
This is where your "Ad Description" will render.
- Campaign URL
-
The campaign URL contains the link to your landing page. You usually want to pass the campaign tracking parameters here.
https://carbonads.net/?utm_source=carbonads&utm_medium=paid-display&utm_campaign=2021
Expected Result
![](https://www.carbonads.net/hubfs/raw_assets/public/Coded%20files/Custom/page/carbon/img/brief/buysellads-carbon-example.png)
This is where your "Ad Description" will render.
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How to Improve Ad Performance
- Provide 2–3 variations of the creatives.
- Include the main keyword in the ad description to make the offer/product clear.
- Put the call to action at the end of the ad description.
- Reinforce your brand by using vibrant background color to pull the site visitor's attention.
- Avoid text-heavy banner images. Focus on brand logo or illustration.
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Top Performing Examples
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